How Classe365 Achieved 6x Conversion Growth with AI-Powered Sales Agents
Industry
Education Technology
Client Type
EdTech SaaS Platform
Focus Area
AI Sales Automation & Conversion Optimization
CHALLENGE
Classe365, a comprehensive LMS platform serving schools and educational institutions globally, faced a critical conversion problem that threatened their growth trajectory. While their marketing successfully attracted thousands of signups from educators and administrators each month, the harsh reality was stark: the vast majority of free trial users never converted to paying customers. Most would create an account, feel overwhelmed by the platform's extensive features, and churn without ever experiencing the value. The small sales team couldn't possibly reach every signup personally, and without proactive guidance, potential customers were left to navigate the complex platform alone. Traditional email drip campaigns weren't cutting through the noise, and the conversion funnel was leaking revenue at an alarming rate.
SOLUTIONS
We deployed an intelligent AI BDR system that acted like a dedicated account executive for every single signup, engaging users at the perfect moment across voice channels:
Proactive Outbound Onboarding Calls
The AI agent automatically called new signups within minutes of account creation, introducing itself as a helpful guide ready to walk them through the platform. It asked about their specific needs (class scheduling, grade management, parent communication), explained relevant features in natural conversation, and provided personalized tips. These weren't sales pitches; they were genuine consultative conversations that removed friction and built confidence.
Intelligent Demo Booking & Qualification
During conversations, the AI identified high-intent prospects based on their responses and pain points, then seamlessly offered to book a live demo with the sales team. It checked the team's real-time calendar availability, scheduled meetings, and sent confirmation emails, all while keeping the conversation flowing naturally. This turned cold signups into warm, qualified leads ready for human follow-up.
24/7 Inbound Support & Smart Transfers
Users could call back anytime on the same number and reach the same AI agent, which had full context from previous conversations. The agent handled common questions using Classe365's complete knowledge base, troubleshot basic issues, and intelligently transferred complex queries to human customer service reps across global time zones. It operated in 50+ languages, ensuring international customers felt supported in their native tongue.
Automated Follow-ups & Callback Management
When users didn't answer initial calls, the AI left personalized voicemails encouraging them to call back or offering to try again later. If a user requested a callback at a specific time (like after school hours for educators), the system scheduled it automatically. Every interaction was tracked with detailed analytics, giving the team full visibility into conversion pipeline health and engagement patterns.
IMPACT
From Leaky Funnel to Conversion Machine
6x
Increase in free-to-paid conversion rate
3.2x
Faster initial engagement with new signups
80%
Conversion rate for users who booked demos
65%
Increase in active platform engagement during trials
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