How PhotoCandy Unlocked AI-Driven Customer Outreach at Scale
Industry
SaaS / Creative Services
Client Type
Photography Marketplace Platform
Focus Area
AI-Powered Sales & Lead Generation
CHALLENGE
PhotoCandy, a fast-growing platform connecting professional photographers with clients for events and portrait sessions, was facing a critical growth bottleneck. While their marketing efforts successfully drove thousands of signups each month, the harsh reality was that over 70% of new users never completed their profiles, browsed photographers, or booked a single session. The small 3-person team simply couldn't manually follow up with every lead, and cold outreach to potential enterprise clients (event planners, wedding venues, corporate HR teams) was completely off the table due to bandwidth constraints. They were hemorrhaging acquisition spend with nothing to show for it, and their growth had plateaued despite strong product-market fit.
SOLUTIONS
We built a sophisticated AI-powered outreach engine that operated like a tireless sales development team, engaging users intelligently across voice and email channels:
AI Voice Outreach Calls for User Activation
Our AI agents proactively called users who signed up but never took action, asking about their photography needs, explaining platform features in natural conversation, and suggesting creative session ideas. These calls covered family portraits, personal branding shoots, and event coverage. These weren't robotic sales calls; they felt like helpful consultations that genuinely re-engaged cold leads.
Behavioral Email Automation Sequences
We designed intelligent email workflows triggered by user behavior. If someone browsed wedding photographers but didn't book, they received a personalized email with wedding photography tips and featured portfolios. If a user abandoned their profile setup, they got a gentle nudge with inspiration. Every message was tailored, timely, and conversion-focused.
Outbound Cold Lead Generation Campaigns
We launched AI-driven cold outreach targeting high-value prospects: event planning agencies, corporate HR teams needing headshots, and wedding venues looking for preferred photographer partnerships. The AI qualified leads through initial conversations, booked discovery calls, and handed off warm opportunities to the PhotoCandy team, effectively adding a full SDR function without hiring.
Real-Time Performance Dashboard
Built comprehensive analytics tracking to monitor which outreach channels drove the most conversions, segment response rates, and campaign ROI. This data-driven approach allowed PhotoCandy to continuously optimize their outreach strategy and double down on what worked.
IMPACT
From Stagnation to Scalable Growth
5x
Increase in monthly qualified lead generation
58%
Conversion rate improvement for re-engaged dormant users
76%
Reduction in time spent on manual outreach
2.8x
Faster time-to-demo booking for enterprise prospects
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